A simple & sensory tapestry of rituals.

Founded by Latifa Elnour, a pharmacist and cosmetic enthusiast, Ashri Skin is a love letter to beauty, both ancient and ever-new. In Nobiin, the name ‘Ashri’ means ‘beauty’ in all its forms- a tender nod to her heritage.

This weaving of culture, science and ceremony creates the simple and sensory tapestry of rituals that make up Ashri Skin.

Our philosophy is crystal clear: Skincare shouldn’t be complicated.

In a world where beauty routines have become a labyrinth of complexity, at Ashri Skin, our philosophy is crystal clear:skincare shouldn't be complicated.

Your skin’s individuality is at the forefront of the Ashri Skin ritual. Guided by our deep understanding of diverse skincare needs, we blend science and soul to offer simple, straightforward sets that eliminate the guess work from your routine—stripping down to the core of what skincare should be. 

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More than just self-care

Ashri Skin, skincare is more than just self-care; it's an integral part of your overall well-being—a daily ritual that celebrates individual beauty and confidence.

At every step of your skincare journey, Ashri Skin is here for you.

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